WeCool Toys at Toys R Us, Yas Mall

WeCool Toys have launched an immersive and brightly coloured in-store display at Toys R Us, located in the flagship Yas Mall, Abu Dhabi. This high-visibility fixture showcases WeCool’s most popular lines, including the Compound Kings range with a wide range of slimes and compounds, the iLY craft activities range featuring the best-selling Sticker Maker, and the innovative Magic Trace drawing range.

The space needed to attract foot traffic, present a broad product range clearly and make discovery intuitive for children and parents. It also needed to balance strong visual impact with a practical footprint, efficient construction and straightforward installation.

The design team treated visual impact and buildability as equal priorities. The concept was developed around a modular structure that could organise multiple ranges while retaining a single, recognisable WeCool identity. Every detail was reviewed for performance, manufacturability, longevity and budget.

Distinct product zones bring together Compound Kings slimes and compounds, the iLY craft range—including the Sticker Maker—and the Magic Trace drawing range. Open sightlines and accessible displays support easy browsing and product interaction.

The completed installation gives WeCool a vivid and memorable presence inside Toys R Us. It creates a clear customer journey across the portfolio while remaining flexible enough to support product presentation and ongoing retail use.