Taubmans Coloursmith Bar at Bunnings
Taubmans wanted a paint colour experience inside Bunnings that the average DIY customer could use. SAPP took the Coloursmith bar from concept sketch to store.
01
Overview
Taubmans wanted to deliver a paint experience activation within Bunnings stores, built around its Coloursmith colour reader.
02
The Brief
The Coloursmith bar had to make the reader usable and easy to understand for the average Bunnings customer and DIYer. It also had to give professionals, such as interior designers and architects, a functional place to work.
03
The Approach
The concept sets a timber bar with stools inside a standard Bunnings bay. Screens above the counter walk customers through matching a colour in three steps.
04
Execution
The finished bar in the Bunnings paint aisle, with the Coloursmith reader and a tablet on the counter.
05
The Result
The finished bar matches the render: render on the left, the bar in store on the right.
06
Outcome Highlights
- Timber bar with stools in a standard Bunnings bay
- Screens guide customers through colour matching in three steps
- Coloursmith reader and tablet on the counter
- Built to match the concept render
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