OMEN by HP Store-in-Store Concept
HP asked SAPP to create a new retail display concept for its OMEN range.
01
Overview
HP approached SAPP to create a new retail display concept for the OMEN range of computer electronics.
02
The Brief
Create an immersive, dynamic shopping experience that shows off what is unique about the OMEN range and sets it apart from competitors.
03
The Approach
The concept is a store-in-store with a lightbox header, interchangeable graphics, a gaming chair and floor tiles that glow and fade between OMEN colours.
04
Execution
The concept shown in a store setting, with the lightbox header, gaming desk and glowing floor tiles in place.
05
The Result
The concept was detailed through to final renders of each fixture, including the PC plinth and the rear of the display.
06
Outcome Highlights
- Lightbox header with interchangeable graphics
- Floor tiles that glow and fade between OMEN colours
- Gaming desk and chair at the centre of the display
- Dedicated headphone stand and PC plinth
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