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Breville Coffee Experience Centre

A shop-in-shop that brings Breville's global retail vision into Harvey Norman Bundall, with more than 40 products across 4 categories.

Client
Breville
Project
Shop-in-shop at Harvey Norman Bundall
SCOPE
Design and build

01

Overview

SAPP was tasked with executing Breville's global retail vision as a customer-inspired shop-in-shop at Harvey Norman Bundall.

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02

The Brief

Design and build a display that guides customers to shop the range: more than 40 products across 4 categories.

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03

The Approach

The design builds an emotional connection with the brand by making three things work together: material selection, display functionality and product placement.

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04

Execution

The finished space pairs dark cabinetry with timber slat detailing and backlit shelving. A touchscreen in the centre of the space helps customers find the right espresso machine.

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05

The Result

A 42 sqm shop-in-shop with 22 displays, presenting more than 40 products across 4 categories.

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06

Outcome Highlights

  • More than 40 products on display
  • 4 product categories
  • 42 sqm shop-in-shop footprint
  • 22 displays

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We don’t just source products. We own the manufacturing process end-to-end.

Spacious, well-lit factory interior with rows of large industrial machines on both sides and three yellow forklifts parked on the shiny smooth floor.
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01
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02
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03
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