Breville Coffee Experience Centre
A shop-in-shop that brings Breville's global retail vision into Harvey Norman Bundall, with more than 40 products across 4 categories.

01
Overview
SAPP was tasked with executing Breville's global retail vision as a customer-inspired shop-in-shop at Harvey Norman Bundall.


02
The Brief
Design and build a display that guides customers to shop the range: more than 40 products across 4 categories.
03
The Approach
The design builds an emotional connection with the brand by making three things work together: material selection, display functionality and product placement.
04
Execution
The finished space pairs dark cabinetry with timber slat detailing and backlit shelving. A touchscreen in the centre of the space helps customers find the right espresso machine.
05
The Result
A 42 sqm shop-in-shop with 22 displays, presenting more than 40 products across 4 categories.
06
Outcome Highlights
- More than 40 products on display
- 4 product categories
- 42 sqm shop-in-shop footprint
- 22 displays
We don’t just source products. We own the manufacturing process end-to-end.

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