Create iconic Darrell Lea Pop Up shops that could be used across different channels, and locations, quick and easy to put up by merchandisers as and when required.

A pop-up solution that delighted the brand owners, exceeding the sales expectation of Heinemann’s Duty Free.

Duty Free – A stand-alone Darrell Lea three-month destination. A beacon for shoppers looking for travel gifts. High margin for the retailers, doubling Darrell Lea sales. Feedback  “it’s easy to shop. Staff are able to merchandise displays limiting out of stocks in busy periods.“

  1. Drove multiple purchase behaviour in Duty Free. Sales doubled, generating incremental sales growth in new channels.
  2. Modular display suitable for all types of specialty stores. 
  3. Flexibility to use mains power or battery system opening ability to roll this unit out into Cinemas stage 2 for this project. 
  4. Ability to hold any of the 300 products, allowed planograms to be made specific to each channel, no change to the structure.
  5. Iconic display, building on a new look.
  6. Changeable shopper messaging targeted to the outlet.

After seeing the display, Cinema requested a permanent location and roll out across their network.  A long-term win for Darrell Lea from a sales perspective and brand awareness of the Darrell Lea range.






Square Meters



The Concept

The concept for each project is developed through extensive research, brainstorming sessions and collaboration with the client to ensure a successful outcome that reflects their vision. During this phase, we make sure to meet your unique brand identity and specific requirements.

The Execution

From sourcing the highest quality materials, to expertly crafting each component, every step is taken with precision and care. Our state-of-the-art production facility, equipped with the latest technology, enables us to efficiently bring even the most complex designs to fruition.

The Experience

When customers interact with our retail displays, they are met with an immersive and memorable experience. Our displays are designed to catch their attention, showcase products in an eye-catching manner, and create a memorable brand impression.

Be inspired.

Retail Displays. Reimagined

SAPP International believes in innovation and creativity for each project. Our team of experienced designers and project managers work closely with clients to understand their unique brand identity and specific requirements.

, Darell Lea Sweet Cart, SAPP International

“We Manufacture to bring designs to life in-store”

Our commitment to quality and attention to detail is evident in every successful project we deliver.

About the Brand:

, Darell Lea Sweet Cart, SAPP International

Darrell Lea treats are at the HEART OF MILLIONS OF AUSTRALIAN’S warmest and most evocative childhood memories. We are so proud to be part of Australia’s history in this unique way. We are also proud to be here today, EXPANDING LOCALLY AND INTERNATIONALLY. We continue to be inventive, delighting consumers everywhere with new and delicious recipes and flavours.

Find out more about the Products
Find out more about the Brand


The Darrel Lea Range, like never before.

From the use of high-quality materials and cutting-edge technology, to carefully considered lighting and strategic product placement, our displays are crafted to deliver a seamless and engaging customer experience.

Image Gallery

The Concept

Image Gallery

The Execution

The Experience

We strive to make shopping more enjoyable, increase customer engagement and drive sales, all while delivering on the specific requirements and brand identity of our clients.

With our commitment to excellence in design, craftsmanship, and customer service, we aim to create retail displays that enhance the customer experience and leave a lasting impression.